Analytics tools can show valuable demographic information.
How to Create Customer Personas Step 2: Leverage Your Analytics Tools. Also engage in secondary research, interpreting existing data from reports (e.g., Gartner, IDC, etc.) See the Persona Example on SLIDE 9 for key data points to include. Supplement this research with other methods, such as customer interviews, surveys and focus groups. You can even use social media as a research tool to observe traits such as specific jobs your customers have and what they care about, and even observe discussion boards or groups to understand them better. For instance, a customer list can reveal a lot about the specific jobs your customers have. Conduct research on your current customer base, utilizing data already at your dispense. Steps 1-4 focus on gathering research and information on your partner, while steps 5-8 will help you build your persona. How to Create Customer Personas Follow the steps below to build your own customer persona, then utilize the template on SLIDE 6 to bring them to life. Not only do customer personas help you cater to your customer, they help you empathize with your customer and recognize them as real people with specific needs. Customer personas can be shared throughout your organization, with your marketing teams so they can generate winning campaigns and your customer-facing staff to prepare them to close deals faster and offer the best customer service possible.
You can create customer personas for each of your audience segments. Why Create Personas A customer persona is a fictional character combining essential traits of your customer base.
Table of Contents 03– Why Create Personas 04– How to Create Customer Personas 08 – Persona Template 09 – Persona Example 10 - Additional Resources Click here to view Persona Template Click here to view Persona Example Persona Template Understand your customers' mindset and desires and make better informed marketing decisions by creating personas for each of your partner segments.